#08Media & Marketing202580% time reduction
Cross-Platform Social Media Automation
Multi-platform Business
Automated posting across 5 platforms with smart content adaptation, reducing weekly effort from 15h to 3h.
Make.comFacebook APITikTok API
The challenge
Marketing team spent 15 hours per week posting and adapting content for Facebook, Instagram, TikTok, YouTube Shorts, and X. Content often drifted inconsistent across platforms.
What we built
Built Make.com scenarios that adapt a single master post to 5 platform-specific formats (aspect ratios, caption length, hashtag strategy, posting times) and schedule them per platform's algorithm preferences.
Outcomes
- ✓Weekly posting effort: 15h → 3h (80% reduction)
- ✓Posting consistency score: 100% (was ~60%)
- ✓Engagement +35% from algorithm-optimized posting times
- ✓One person now manages what used to require two